The first full major collection developed from start to finish after the Balmain brand was acquired by Mayhoola, an investment group linked to the Qatari royal family, we can see a few changes this season.
Looks increased from 60 to a whopping 80, mirroring the increase in store openings across the globe. And the aesthetic evolved as well away from the house signature embroideries on cinched bodycon dresses. Still, the Balmain sensuality was not censored – just different…better.
The bodycon silhouette was still there, but wrapped in solid colors. Sheer fabrics added grace and movement, but there were still quite a bit of revealing sexy cutouts of underboob, abs, and hips, as well as high slits and low plunges. The color palette went on a jungle adventure, running the gamut of greens and olive drabs as well as graphic stripes, reds, vibrant blue and snakeskin print.
The evening wear was a fun collection of crystal pave Art Deco dresses and chain mail dresses that look like they just drip onto the skin.
Overall, I am loving the elevated direction Balmain is taking. I can still definitely see signature Balmain in the collection, but there’s more depth, more mystery.